Being The Messenge, Not The Messenger

I've been hearing a LOT of buzz this past year about
"branding yourself".

Presumably NOT with a hot iron...although
I've (accidentally) done that too.

I thought about going that route also, for awhile.
to build my home business.  I would become
the message, not just the messenger.  People
would be attracted to ME, "like" ME and
want to follow ME.

See where this is headed?

I've watched people take up the Personal Brand
banner...some quite successfully.

And now, those people have to answer the
question, every day:

"How to I, personally, entertain/inform/engage/
keep my followers coming back for more?"

That sounds like a hamster-wheel to me.
"More, more, more!"
Plus, even more insidious...
...is the intoxicating taste of the
brand-name instant fruit-flavored beverage.

(You know the one...trademarked name)

And it's REALLY DIFFICULT not to.
Right?

It's so tempting to believe the hype, the
compliments...to want a sip of that beverage too.
Y'know what though?
It changes people.
Makes them self-centered.
Intent on being the center of attention.

So, what about the message?
Is there something solid, valuable or
uplifting in it, so people would want to
hear it,

no matter who the messenger is?

That sound much more attractive to me.
Thoughts, insights & life lessons don't
HAVE to be original (and mine aren't)
to stand the test of time.
Good stuff is good stuff.

Besides...building a pedestal is just too much work!